Marketing Project

Last week in IST 613, we chose teams and projects to work on throughout the semester. I chose to work with my friends and colleagues, Morgan and Maria, and we stumbled upon a great project! We will be working with a multi-type library system down in Florida on their need to recruit new members from its region, which includes planning how to find new members, etc. I think this will be an interesting and challenging project. There are a couple other groups working with this library system on different projects. We learned that the community has a 22% illiteracy rate so that will prove to be a challenge when considering which methods we suggest for marketing membership. I will do my best to keep my readers updated on this project.